Sweden’s capital is getting ready to ban sexist advertising in outdoor ads. People are questioning whether or not this decision should be up to politicians. Explicit or gender stereotyped advertising in public are both a personal and political mission for one of Stockholm’s deputy mayors, Daniel Hellden.
Hellden takes his responsibility to the citizens seriously and doesn’t think this type of advertising is setting a good example for children. Hellden’s party have been pushing this initiative since 2015. Long before the global #MeToo campaign took hold.
The Swedish capital has seen record immigration during this period fuelled by the refugee crisis. Hellden wants to ensure that racial stereotyping is also eliminated in public spaces on any ads.