Current social media demographics

Social Media Demographics

4.021 billion people use an internet on a daily basis. This number grows 7% annually.

42% of the world’s population, which is 3.196 billion people, are social media users. Since last year, this number grew 13%.

As we can see, social media is inherent in our lifestyle in this century. For this reason, the top 5 social networks and their demographics are revealed in this article. Keep reading it, since there is a great chance that you are a part of these statistics.

The list is made according to Spredfast data.

Top 5 social networks

The first five positions that contain the biggest number of active social networks’ users don’t change much from year-to-year. In fact, they will not surprise you at all. However, the most popular social media sites vary a lot by level of usage in different countries and demographics. 


Facebook is the biggest and fastest growing online community in the world. It takes the first position because the social network is having the most daily active users compared to other social networks: 2.19 billion active users per month. Which means there are 1.47 billion people on average who log onto Facebook daily.

This isn’t just an American phenomenon; the network reaches the worldwide audience and international markets. In order to understand the scope, take a look at these calculations: every 60 seconds on facebook 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Zephoria) Millennials and generation X are most likely to share some kind of content. On average, users spend 35 minutes per day. 

Statistics show that Facebook Messenger is the second most popular messaging app behind WhatsApp. It’s very obvious, Facebook dominates the social landscape.


The online video content platform has 1 billion active users. YouTube is the world’s second largest search engine and third most visited site after Google and Facebook.

The average viewing session lasts around 40 mins per day. People watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook video combined. 

Currently, the music video for ‘Despacito’ by Luis Fonsi and Daddy Yankee has the highest number of views – 4.7 billion.


When it comes to a real-time photo sharing, Instagram is the best option. Moreover, it is an advertising platform for brands as well as Instagram Influencers, who legally generate income through the network. The network counts 800 millions of active users. 

On a daily base, the platform counts 500 million active users. Females contain the main part of the audience. Nevertheless, 90 percent of Instagram users are younger than 35. 


Twitter is known as the real-time, public microblogging network where news breaks first. There are 330 million active users currently. 

There are 500 million Tweets sent each day. That’s 6,000 Tweets every second. Additionally, 83% of the world’s leaders are on Twitter.


Snapchat is a totally mobile-based platform that thrives on instant messaging. The app has 300 million active users. 

3.5 billion Snaps are sent every day. So, the average user spends around 25 minutes per day. 71% of Snapchat users are under 34 years old, and majority of them are females. 

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