Individualistic vs. Collectivistic Cultures

Cultures are dynamic manifestations of a society’s value choices. They reflect a society’s preferences and approaches to problem-solving together with its citizen’s source of inspiration and motivation.

In the world of psychology, cultures are often classified into two camps. Firstly, there are those cultures that are innately collectivist. Secondly, there are those cultures that are that are inclined to be more individualist in their philosophy.

The Individualist – Collectivist Divide

Individualist cultures, usually represented by Western cultures such as Western Europe and the United States, stress individual fulfilment without regard for their potential impact on collective group goals. This produces a robust framework of competition within a society.

Collectivist cultures, often represented as being typified by Eastern philosophies such as those...

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